About Voltic Natural Mineral Water
Voltic Natural Mineral Water is Ghana's flagship in the bottled water category and currently commands more than 75% Market Share. Voltic is sourced deep beneath the ground and comes from the heart of Ghana and we can proudly say that although it stretches across West Africa today, its roots are from Ghana.
Voltic is the natural mineral water of choice for discerning throats that know the distinctive difference between Voltic and the other brands on the Ghanaian market.
The brand was introduced onto the Ghanaian market in 1995 to offer consumers consistent quality and taste. Voltic has not veered off from this crucial objective. It also aimed to compete with imported mineral water brands which were predominant on the market at the time.
Within a matter of three years Voltic grew consistently to capture 65% market share. As a unique brand that has remained the market leader for the past 13 years, Voltic has today become a generic name for bottled water in Ghana. It has acquired this profile by consistently providing world-class products known for their pure natural freshness. Voltic aims to strengthen its market leadership by constantly enhancing the excellence of its products through a process of continuous reinvestment and innovative manufacturing and marketing strategies.
Pay Off Line
Currently the pay off line for Voltic Natural Miner water is Voltic, Naturally. ‘Voltic, Naturally’ plays on the word natural and two undisputable facts about Voltic:
Voltic is Natural Mineral Water and contains essential natural minerals in the right quantities required by the body.
It is the natural choice of the Ghanaian consumer especially the discerning ones. The fact that it has remained a market leader for sixteen (16) years and counting and the generic name for the category attests to this. That is why the brand still responds to the accolade ‘Don’t say water, say Voltic.’
What Makes Voltic Unique?
Voltic is unique because it is Natural Mineral Water. It is obtained directly from natural sources from underground water (aquifer) rich in natural minerals such as Calcium, Magnesium, Iron, Nitrate, Sulphate, Potassium and Bicarbonate.
It is naturally filtered and purified, close to the point of emergence of the source with particular hygienic precautions, through processes without the addition of chemicals and additives as permitted by standards. This is done so as to guarantee the microbiological purity and mineral composition of essential components.
Voltic (GH) Ltd, producer of Voltic Natural Mineral Water, is one of the few companies in Ghana issued with a HACCP Certificate by the Food and Drugs Board (FDB). Confidence in product safety, which is translated into confidence of patrons and producers alike in the product, is guaranteed allowing for less consumer complaints and reduced regulatory visits. This has also allowed for the access of the packaged product on the international market.
